A simple, powerful and moving approach to advertising help for victims of child abuse.
The poster is fully visible only when it is viewed from a lower perspective, the average size of the child, up to 135 inches.
While the parents (or abusers) on the poster only see the frightened boy and message “Sometimes the abuse is only visible to the one who has been abused”, children will see a boy with bruises, phone number and the sentence “If someone hurts you, call us and we’ll give you assistance”.
(Source: sheisfromindia)
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