June 1, 2012

Ads we like: Coca Cola’s short film from the Make It Possible Project, an international marketing campaign involving millions of fans.

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Meshu.io Turns Your Check-ins into Jewelry

May 31, 2012

And I thought I was a Foursquare fanatic…

Meshu wants to turn your check-ins into custom jewelry.

http://meshu.io

Simply log in with your Foursquare account, and the company will create a necklace, earrings, or cufflinks based on the shape of your check-in graph.

Here are some of the strange shapes I could order if I was so compelled to do so:

Phoenix:

The US:

Hello, World:

Will you order your Foursquare jewelry?

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German Street Artist Alters H&M Ads

May 31, 2012

Do the women in these H&M ads represent true beauty, or simply the end result of careful software manipulations?

One street artist in Germany decided to add a few of his own modifications to the ads to get viewers to ask that very question:

Source:
http://www.fastcoexist.com/1679925/street-art-reminds-us-what-true-beauty-is-photoshop#6

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New Facebook Promoted Posts

May 30, 2012

The average Facebook post only reaches about 12-15% of a user or brand’s audience—a particularly low number for any marketer that is trying to engage its audience with an important post. Therefore, whether it is an upcoming event, new service offering, or simply an important piece of information you wish for readers to see, boosting this Facebook visibility (Reach) is crucial.

Facebook recently launched a new service that allows brands to pay a fee in order to increase a post’s Reach. To use it, simply click the ‘Promote’ button when submitting a new post, or on a post that is no more than three days old:

Once clicked, Facebook provides several options for budgeting and increasing Reach:

As you can see, paying a few dollars can greatly increase the Reach of a given post. In addition, Facebook now shows page admins real time statistics of a post’s reach:

This strategy is one of the many ways the newly-public company hopes to further monetize the platform. Do you plan on using this new feature?


For more information, visit:
https://www.facebook.com/help/promote

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ReThinc Your Swag: Graduation Ceremonies

May 21, 2012

Congratulations to the graduating students of Rancho Solano Private Schools!!!

The past few months have been exciting, as ReThinc has had the opportunity to be the promotional products and graphic design service behind Rancho Solano Private Schools’ commencement ceremonies. This included the design and custom printing of many commemorative items including coins, frames, invitations, programs, diploma covers, medallions, envelopes, and more.

It was an absolute blast working on this project, and it feels good to look back and see the completed work! Congrats, graduating students, and thanks, Rancho Solano, for working with ReThinc!

Check out a few of the items below:

Commemorative Coins:

Commemorative Frames:

High School Diploma Covers:

Middle School Diploma Covers:

Invitations, Envelopes, & Ceremony Programs:

If you have a project coming up, don’t hesitate to contact us! It would be a pleasure to work on your next project and we’d love to give you some ideas and help your vision come to life!

(480) 268-9588

eamon@rethincadvertising.com

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May 16, 2012

Regret for wasted time is more wasted time.

source:
Mason Cooley

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